A while back, I received the latest press kit for Rimmel’s (@rimmellondonau) reformulated lipstick – Moisture Renew lipstick collection.
Drawing inspiration on rainy London, this collection reminded me of Jo Malone’s recent London Rain collection.
The press kit also reminded me of the Sally Hansen nail polish release a few years back where there had similar lay out of the products.
There’s also a pop up board that showcases all the shades. Everything from the pop up board screams London from the iconic red telephone booth, double decker bus, london eye, big ben etc.
Tadaa! Here is the entire collection, all 13 shades of it. Packaging wise, they are super lightweight and the purple lids are quite plasticky.
Infused with Vitamin A, C and E, these lippies are an upgraded formula from their previous version and is 70% more hydrated and up to 60% smoother. They are also lip smart as it comes with SPF 20.
From left to right: #170, #360, #310, #660, #150, #260
As you can see from the swatch the colours are super pigmented, vibrant, creamy to apply and are quite long lasting too. Personally, I really like #150 (Piccadilly Pink), it is a gorgeous rose pink shade, perfect for everyday wear.
For those of you who wants more of a pop of colour, you’ll be happy to know that this collection has some of the most outstanding colours like, pink, fuschia, orange, coral and reds.
From left to right: #210, #220, #720, #780
There are also colours to suit darker lips. These has less shine and more of a shimmery finish.
From left to right: #180, #500, #330
For more grown up shades, these three fits the bill for bright yet isn’t scream for attention.
Overall, the colours are fun, versatile and there’s enough shades for everyone. As I have not tested the previous formula, all I can say is that these lipsticks ticks the boxes of being moisturising, doesn’t dehydrate the lips and ease to apply including reapplication.
Best of all, the lipsticks are affordable too!
RRP AUD$16.95 each
Available in Rimmel counters now
Call 1800 812 663 for stockist