Magically transforming brows since 1976, Benefit Cosmetics recently launched a comprehensive and foolproof collection of brow products featuring 9 products to solve all types of brow dilemmas.
When I used to think of Benefit Cosmetics circa 2006, I think about blushes (liquid blush!), bronzers, highlighters (moon beam!) and it has come a long way to evolve its brand to align with the brow category.
Noticeably, they have bolstered up their brow service counters across departmental stores throughout the years and have now redesigned their packaging with a huge range of brow products to choose from. Be it skimpy brows, patchy brows, barely there brows, there’s a product for you in Benefit Cosmetics counter.
Below are the products I got to trial out and I am reviewing them in the order of my own preferences.
- ka-BROW! (6 shades, RRP AUD42) – My favourite of the lot, this cream-gel brow color comes with a built in brush. The cream gel is a rich creamy application that is buildable and finishes with a softer look in comparison with pencils. Best of all, it is water proof!
- gimme brow (3 shades, RRP AUD$39) – A brow volumizing fiber gel for thicker brow look. This is especially great for thin, skimpy brows. I use this to comb and finish off my brows after ka-Brow! It has a mess proof applicator and a tiny precision tip for shaping, tames and tint brows to specific tricky angles.
- goof proof brow pencil (6 shades, RRP AUD$42) – Perfect for those who need to fill in a fuller brow, this will give you the brows you don’t have.
- BROWVO! conditioning primer (RRP AUD$49) – Nutrient-rich primer for fuller-looking brows, use this to prime your brows before starting. As I have quite bush brows, I find that I don’t really have a need for this unless if I’ve woken up to wonky brows (YES THIS IS POSSIBLE WITH BUSHY BROWS) and you need to tame it into place, this is great for it.
#MagicBrows – used ka-BROW! + gimme brow.
Overall, I like the new packaging from Benefit brow products, the product packaging are very “un Benefit” like and they remind me of the Japanese brand Majolica Majorca. All of the brow products are both functional and compact designed with consumer ease of use in mind.
Most products comes with a minimum of 3 to 6 shades, there truly is a product for everyone’s needs and hair colour.
Available now in Benefit counters